Marketing Program

Welcome to the
Marketing Department!
Analytics and Marketing Research Lab

This state-of-the-art lab is located in Mitchell Hall and is designed so that students can collaborate on projects which promote team building and creative thinking. Students have access to survey writing and statistical analysis software which are incorporated in the classroom.



Marketing is the process of creating, communicating, and delivering offerings that have value for customers, clients, partners, and society at large. Marketing strategies provide the tools that identify and analyze customer needs in order to communicate value to the consumer. Marketing is a vital link between the consumer and the organization.

Students graduating with a marketing major will be prepared for broad and promising career options such as advertising and promotion management, business-to-business marketing, consumer marketing management, marketing research, new product development, retailing and wholesaling, sales management, sports marketing, or transportation and logistics.


Courses & Requirements

If you would like to learn more about courses, requirements, and opportunities for the Marketing major, please visit the Le Moyne College catalog. Alternatively, you may also visit faculty pages to see the courses taught by each instructor.



Faculty

Organizations
Marketing Club

This club’s purpose is to stimulate interest in, to foster a better understanding of, and to encourage sound, ethical practices in marketing. Both an academic and a social organization, the club provides a transition between the classroom and the practicing profession. Speakers are invited to the campus from commerce and industry to present and discuss current marketing techniques. A monthly newsletter is published and marketing projects and consultations are undertaken involving local profit and nonprofit organizations

Business Club

Designed for students interested in business, the club provides an outlet for businesses to contribute information on current and upcoming professional practices. The club promotes interaction among students, faculty and business professionals.


After Graduation

Marketing graduates will be prepared for a broad variety of promising carees, which might include advertising and promotion management, business-to-business marketing, consumer marketing management, marketing research, new product development, retail and wholesale sales, sales management, sports marketing, or transportation and logistics.