Why an MBA in Marketing?

The MBA Marketing Program strives to develop leaders who are able to execute successful marketing strategies while considering the societal implications of such strategies. The marketing concentration is a perfect fit for those looking to hone flexible skills in an ever-changing digital marketing landscape. The program immerses students in a cutting-edge academic environment that partners theory with practice. Through innovative curricula and a hands-on Capstone digital marketing project, students are well prepared for the constantly evolving world of marketing. Students benefit from coursework in mobile applications, marketing management, non-profit marketing and judgment/decision making. Core learning outcomes center on analytical effectiveness, ethical awareness and reflection, development of a global perspective, and effective communication, in addition to the practical experience gained during their Capstone.

The Curriculum

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The 36-credit hour MBA in Marketing requires completion of:

  • Core courses (18 credit hours)
  • Jesuit value core courses (3 credit hours)
  • Marketing specific courses (12 credit hours)
  • Capstone research/project course (3 credit hours)

Prerequisite Courses:

Prerequisite courses may be required (these are not part of the 36 hours). Students who have previously graduated from the Madden School of Business are automatically waived from all prerequisite coursework. Students with business degrees from other institutions or non-business backgrounds are reviewed on a case-by-case basis.

Prerequisites include STA 501, ACT 501, MIS 501 and ECO 501. 

Looking to see if you will need preerqiusites? Contact the Office of Graduate Admission at GradAdmission@lemoyne.edu for a evalutaion of your previous credit. 

Course Format:

MBA course offerings are scheduled over two consecutive eight-week sessions each fall, spring and summer. The program can be completed within one year on a full-time basis (including summer and winter sessions as needed). Students seeking part-time enrollment would complete in a longer period of time dependent on how many classes they wish to take in each semester.

Core Courses

Required (12 credits) 
BUS 601 Ethics 
BUS 603 International Business 
FIN 601 Financial Management 
LDR 601 Organizational Dynamics: Leadership

Required (3 credits) (Quantitative) 
MIS 601 Information Strategy and Management

Choose one: (3 credits) (Qualitative) 
HRM 601 Human Resource Management 
BUS 602 Business Law 

Required Jesuit Value Core Courses (3 credits, 1 credit each) 
JVC 601 Individual and Collective Discernment 
JVC 602 Sustainability Strategies 
JVC 603 Corporate Social Responsibility Strategies 

MBA Marketing Specific Courses

Foundational Course (3 credits) 
MKT 601 Marketing Management 

Marketing Electives (9 credits) 
Students complete three of the following five courses (additional electives may be developed over time): 
MKT 706 Non-Profit Marketing 
MKT 710 Judgment and Decision Making 
MKT 715/ MIS 715 Mobile Applications and Business Strategies
MKT 717 Digital Marketing
MKT 719 Marketing Analytics

Capstone Research/Project Course (3 credits) 
MKT 799 Strategies in Marketing