Search Engine Optimization

Search engine optimization (SEO) may feel overwhelming and complicated. But the good news is that if you’re following good web writing practices, you’re probably well on your way to having great SEO. 

Not only does having good content make your users happy, but it also lets search engines know that your site provides the answers and content for which your potential users are looking. This results in happier humans and happier robots, all of which lead to better search results and rankings for you.