Understanding the Importance of Search

The world of search may feel overwhelming and complicated. But the good news is that if you’re following good web writing practices, you’re probably well on your way to having great results on search. We all think our content is the most important for visitors to see. But looking at how prospective students use search for their college exploration helps us design an experience that prioritizes exactly what future students are looking for.

Not only does having good content make your users happy, but it also lets search engines know that your site provides the answers and content for which your potential users are looking. This results in happier humans and happier robots, all of which lead to better search results and rankings for you.