Dipankar Rai, Ph.D., assistant professor of marketing in the Madden School of Business at Le Moyne, has been named director of the Hetterich Center for Global Engagement and Impact, one of three centers of excellence within the Madden School.
As director, Rai will focus on three primary areas:
1. Immersion experience to provide students with the opportunity to interact with different cultures, companies, ideas and values that will broaden their understanding of the shifting global business landscape. Existing immersion programs are:
Formation Aboard in Chennai; India; Formation Abroad in Krakow, Poland; Madden in Beijing, China; Madden in New York and;
Madden in Chicago.
2. Jesuit exchange agreements to foster partnerships with institutions throughout the world to engage the Madden School of Business with the global Jesuit community. Currently there are student exchange agreements with Ibero Americana (Mexico City), RED Mutis (Columbia), UNISINOS (Brazil), University of Stirling (UK), ESADE (Spain), University of Warsaw (Poland), Loyola Chennai and St. Aloysius (India), Sogang University (South Korea) and Fu Jen (Taiwan).
3. Faculty support to provide opportunities for them to engage with the global community. Examples of support through the Center thus far include: Yue Han, assistant professor of information systems (presented a paper titled “The Generativity of Remixing: Understanding Knowledge Reuse Process for Innovation in Online Communities” at the International Conference for Information Systems in Seoul); Bernard Arogyaswamy, professor of management (presented a paper titled "Sustainability Metrics: A Time-based Multilevel Framework" at the 14th International Conference on Environmental, Cultural, Economic, and Social Sustainability in Australia whose theme was "Forging Solidarity-Collective Sustainability Solutions in a Fragmenting World.”) and Dipankar Rai (MIT Executive Education course).
“I am excited to expand the experiences and perspectives of our students and faculty to a more global scale,” said Rai, who came to Le Moyne in 2015. He teaches courses that focus on marketing analytics, brand management, digital marketing and principles of marketing. He earned both his MBA and doctorate in marketing at SUNY Binghamton.
"Dipankar will do an outstanding job in this role, which is vital to the Madden School's objective of producing 21st century leaders who are globally aware and culturally sensitive," said Madden School Dean Jim Joseph '83.
The Hetterich Center was established in 2016 through the generosity of F. Paul Hetterich, ‘84, president of the Beer Division at Constellation Brands in Victor, N.Y. Its mission is to provide unique local, national, and international immersion opportunities for Madden School students and faculty, as well as financial support that promotes engagement with the global community.