Dipankar Rai, Ph.D.

  • Associate Professor Marketing

Contact

Office
(315) 445-4432
email
raid@lemoyne.edu

Location

MI 102A

Degrees

  • Ph.D., Marketing, SUNY Binghamton, 2014
  • MBA, SUNY Binghamton, 2009

Teaching

Digital Marketing, Marketing Analytics, Judgment and Decision Making, Marketing Management, Principles of Marketing

Research

  • Rai, Dipankar, Chien-Wei Lin and Napatsorn Jiraporn (2021), “The Impact of Scheduling Styles on Time-limited Promotions: The Moderating Role of Redemption Frames,” Journal of Business Research (ranked A in ABDC Journal Quality List)
  • Lin, Chien-Wei Rai, Dipankar and Tran, Trang (2019), “CEO Change and the Perception of Enhanced Product: An Implicit Theory Perspective,” Journal of Consumer Marketing (ranked A in ABDC Journal Quality List)
  • Rai, Dipankar and Chien-Wei Lin (2019), “The Influence of Implicit Self-theories on Consumer Financial Decision Making,” Journal of Business Research (ranked A in ABDC Journal Quality List)
  • Rai, Dipankar, Chien-Wei Lin, JungHwa Hong, and George Kulick (2017), “The Influence of Relationship Beliefs on Gift Giving,” Management and Marketing
  • Rai, Dipankar, Chien-Wei Lin, and Chun-Ming Yang (2017), “The Effects of Temperature Cues on Charitable Donation,” Journal of Consumer Marketing (ranked A in ABDC Journal Quality List)
  • Rai, Dipankar, Chien-Wei Lin, and Magdoleen Ierlan (2016), “The Influence of Scheduling Style on Variety Seeking” Management and Marketing
  • Chatterjee, Subimal, Dipankar Rai, and Timothy Heath (2016), “Tradeoff between time and money: The asymmetric consideration of opportunity costs,” Journal of Business Research (ranked A in ABDC Journal Quality List)
  • Chatterjee, Subimal, Dipankar Rai, and Himadri Ray Chaudhuri (2015), “Karma as a Universal Source of Fairness Judgments: The Effects of Karma and Karmic Atonement on Consumer Preferences,” 6th IIMA Conference on Marketing in Emerging Economies—Best Paper Award

Education

Ph.D., Marketing, SUNY Binghamton, 2014
MBA, SUNY Binghamton, 2009

Areas of Specialization

Digital Marketing
Marketing Analytics
Judgment and Decision Making
Marketing Management
Principles of Marketing

Publications

(8) Rai, Dipankar, Chien-Wei Lin and Napatsorn Jiraporn (2021), “The Impact of Scheduling Styles on Time-limited Promotions: The Moderating Role of Redemption Frames,” Journal of Business Research (ranked A in ABDC Journal Quality List)

(7) Lin, Chien-Wei Rai, Dipankar and Tran, Trang (2019), “CEO Change and the Perception of Enhanced Product: An Implicit Theory Perspective,” Journal of Consumer Marketing (ranked A in ABDC Journal Quality List)

(6) Rai, Dipankar and Chien-Wei Lin (2019), “The Influence of Implicit Self-theories on Consumer Financial Decision Making,” Journal of Business Research (ranked A in ABDC Journal Quality List)

(5) Rai, Dipankar, Chien-Wei Lin, JungHwa Hong, and George Kulick (2017), “The Influence of Relationship Beliefs on Gift Giving,” Management and Marketing

(4) Rai, Dipankar, Chien-Wei Lin, and Chun-Ming Yang (2017), “The Effects of Temperature Cues on Charitable Donation,” Journal of Consumer Marketing (ranked A in ABDC Journal Quality List)

(3) Rai, Dipankar, Chien-Wei Lin, and Magdoleen Ierlan (2016), “The Influence of Scheduling Style on Variety Seeking” Management and Marketing

(2) Chatterjee, Subimal, Dipankar Rai, and Timothy Heath (2016), “Tradeoff between time and money: The asymmetric consideration of opportunity costs,” Journal of Business Research (ranked A in ABDC Journal Quality List)

(1) Chatterjee, Subimal, Dipankar Rai, and Himadri Ray Chaudhuri (2015), “Karma as a Universal Source of Fairness Judgments: The Effects of Karma and Karmic Atonement on Consumer Preferences,” 6th IIMA Conference on Marketing in Emerging Economies—Best Paper Award