Degrees

Bachelor of Science (B.S.), Minor

Department

Marketing

Why a Marketing Degree From Le Moyne?

Create. Problem solve. Innovate. Think outside the box.

Maybe you’re interested in marketing a new fashion line or a world-class international hotel. Or you want to be in charge of promotion management for a celebrity or luxury auto brand. Or create an advertising campaign for a wildlife organization or to promote social justice through the arts. 

From business-to-business marketing, consumer marketing, social media marketing, digital marketing, marketing analytics, marketing research, new product development and sports marketing, there are hundreds of different opportunities for fulfilling careers in marketing. Le Moyne’s Jesuit tradition will help you consider what facet of marketing suits you best through interesting courses, supportive faculty and opportunities for discernment.

Creating Impact Through Meaningful Content

Le Moyne’s marketing program will help you become an expert communicator who educates, persuades and informs your audience, building brands and empires.

Heights Global Marketing

The marketing program emphasizes creativity, critical thinking, teamwork and leadership. In addition to the business core and elective courses, you’ll build your professional network and get real-world experience in your choice of internships and in our student-run marketing agency, Heights Global Marketing.

Additional Madden Majors & Programs

The Madden School of Business and Economics offers award-winning degree programs for undergraduate and graduate students.

Marketing Courses

You will study advertising, consumer behavior, marketing analytics and green marketing. Other courses include sports, nonprofit and social media marketing and brand management.

Award-winning scholars and business leaders, the Madden marketing faculty will bring innovative topics and diverse real-world experience to your classrooms.

Marketing Careers & Median Salaries

$127,830 Brand Ambassador

$114,905 Content Developer

$79,563 Director of Marketing

$57,990 Graphic Designer

$68,230 Market Research Analyst

Matt Read teaching entrepreneurship class

The Madden College brings creativity and business together in preparing you for careers in marketing.

I love the connections I made with people at Le Moyne, both in and out of the classroom. My involvement in Heights Global Marketing during my senior year provided me with the hands-on experience I needed to solidify my career path in marketing.”

Sarah Hetterich ’17, Associate Brand Manager, Disruptive Innovation, Constellation Brands
St. Ignatius

Questions? Let's Get in Touch

Magdoleen T. Ierlan, Ph.D.

Chair of Marketing, Analytics, and Risk Management and Insurance

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Start your application today.

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Learn more about life on the Heights.

The Madden College of Business & Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the highest standard for business schools worldwide.